If digital marketing and online presence defines competitive edge today, they the website is the foundation. Web design, accessibility, functionality, and responsiveness are among the many variables that determine a website’s success and its desirability over others. Today in Singapore, the website has become such a critical variable in any company or office operations that many of them have started hiring, contracting or outsourcing website design and development services instead of simply hiring an in-house personnel to do the job. If the sophistication that goes into website design has become more intricate, that is primarily because the competition has also become steep and the industry, saturated.
The website is no longer just an advertising board, media channel or virtual office or not even a way for companies to reach a wider market or prospective client base. Today, websites are is the digital persona of any company of office and the website design is their defining personality and image. A website also no longer functions merely as a means for which clients can access information about products, services, company background and other related news, it is the very means by which it interacts and maintains relationship with its public. Website designs and infrastructure therefore creates and enhances a company’s overall public image and general desirability.
And in terms of desirability, website designs can no longer afford to simply just be unique or consistently look professional. It has to perform as if it truly is a social portal. This means aside from the quality of content and visuals, a website has to be user-friendly and responsive.
A website’s responsiveness can be improved by a variety of means: adding a view port, applying simple styling, setting breakpoints, constraining the maximum width of the design, altering the padding, reducing reduce text size and by generally providing optimal viewing experience through easy reading and navigation with minimum amounts of resizing, panning, and scrolling. Today, a responsive website design is also gauged based on its interface in other devices, which means websites must still be user-friendly even when accessed from mobile phones or tablets.
Various companies in Singapore offer all the necessary services in website design including web applications development. Aside from basic services like improving interface responsiveness, most website design companies in Singapore also provide ecommerce website development services which means additional services that actually turn websites into virtual stores where clients can register and open an account, select and purchase goods, fill-up shopping carts, contract service and pay online. Most e-commerce design development companies even go the extra mile and monitor support guest checkouts which allow monitoring and follow-up communications with previous customers. This service is important since most ecommerce website rely on customer feedbacks in order to achieve a level or degree of reliability.