Transforming Sports Events Marketing Through Social Media

After the social media phenomenon invaded the world of sports, no avid fan watched, commented, and covered their favorite events the same way again. Those who are seeing it happen in the flesh can’t help themselves from taking photos for as long as the batteries and memory will permit, and those who are watching it on TV or online can’t resist live Tweeting who scored and who didn’t, among other things. All of these are happening in social media while the same people are spawning comments for every significant move their team or favorite athlete does.

One of the sports events that flooded different social media networks this year was the OCBC Cycle Malaysia 2014, a prestigious event for many cyclers and biking enthusiasts. Just like the event organizers anticipated and hoped for, fans across the globe staged an inevitable social media revolution last January when they took it upon themselves to post live updates of the biking events of the OCBC Cycle on different social networking platforms. Not only that, there have also been plenty of photos and videos uploaded online helping those who weren’t able to make it to Malaysia stay on top of the event.

Updates aren’t the only use of social media to the sports community. In an infographics published by Mashable, they revealed that twenty percent of sports fans use social media to invite their friends to watch games or events, while one out of three crowd seats orders are made through social networking sites. Also, a lot of sports buffs turned social media specialists have practically made a living out of being savvy on both departments and became institutions when it comes to news, information, and commentary on their beloved games and athletes. Sports bloggers also found it easier to gain readers and interact with them on real time.

However, the presence of sports on social media is not without a challenge. Since it enables virtually anyone online to post something, fans and followers tend to expect bloggers (regardless of the platform) to stay in the know. An account can also be swamped with Likes, Retweets, comments, and Favorites that beginners in the field tend to be overwhelmed. The good news is that there are third-party platforms such as Hootsuite that can help them filter and schedule posts for the sake of everyone’s sanity. Overall, keeping tabs on sports events and favorite athletes can still stay manageable as long as both bloggers and fans remain in control of their social media accounts and their excitement.

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